Digital Marketing

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Digital Marketing Performance Marketing Mastery Program

Master the art of digital growth with our comprehensive Digital Marketing and Performance Marketing Mastery Program, designed to transform beginners into industry-ready professionals. This course covers essential and advanced concepts including Search Engine Optimization (SEO), Google Ads, Meta Ads (Facebook & Instagram), email marketing, analytics, and conversion optimization techniques.

Gain hands-on experience through live projects, real-time campaign execution, and practical assignments guided by industry experts. You will learn how to create high-performing ad campaigns, generate quality leads, optimize marketing funnels, and analyze data to make informed business decisions. Our training focuses on real-world strategies used by agencies to deliver measurable results and maximize ROI.

The program also includes website creation using WordPress, understanding domain and hosting, implementing tracking tools like Google Analytics and Meta Pixel, and building automation workflows. You will develop strong skills in audience targeting, retargeting strategies, and performance tracking to ensure consistent campaign success.

Whether you are a student, working professional, freelancer, or entrepreneur, this course equips you with the practical knowledge and confidence needed to succeed in today’s competitive digital landscape. With continuous mentorship, live project exposure, and placement assistance, you will be fully prepared to launch a successful career in digital marketing or grow your own business online.

DIGITAL MARKETING TRAINING

We Provide Industry-Focused Digital Marketing Training to Build Your Career & Grow Your Business

Practical Learning & Real-Time Projects

Learn digital marketing with a hands-on approach through live campaigns, real-time projects, and industry-based case studies. At Optique Digital, we focus on teaching practical strategies used by experts to deliver real business results.

From Google Ads and Meta Ads to SEO, Email Marketing, and Analytics, you will gain job-ready skills and the confidence to handle real client projects and grow in a high-demand digital industry.

“Learn. Implement. Grow in Digital Marketing.”

Career-Focused Training

Get trained with step-by-step guidance, live campaign execution, and performance tracking to build strong expertise in digital marketing.

Digital Marketing Syllabus
COURSE SYLLABUS

Digital Marketing Course Modules

Learn SEO, Google Ads, Meta Ads, WordPress, Email Marketing, and Analytics with real-time projects and industry-focused training to become a job-ready digital marketing professional.

Digital & Performance Marketing Foundational Course
  • Introduction to Digital Marketing & Performance Marketing
  • Digital & Performance Marketing Terminology
  • Digital Marketing Channels
  • Market Research and Audit
  • Introduction to Audiences and Types of Audiences
+ Google Ads ( Basics to Advanced)
  • Introduction to Google Ads
  • Basic Terminologies
  • Google Ads Account Creation
  • UI Overview
  • Google Ads Account Structure
  • Google Ads Auction Model & Ad Rank
  • Search Campaign Creation and Settings
  • Google Ads Assets
  • Keyword Planner
  • Search Term Report & Negative Keywords
  • Google Ads Account Access Levels
  • Keyword Match Types
  • Audiences
  • Auction Insights
  • Ad Scheduling in Google Ads
  • Google Ads Bidding Strategies
  • Change History
  • What is Remarketing, how does it work?
  • Setting up remarketing list
  • Conversion Tracking
  • Google Tag Manager
  • Creating a Display Campaign & Settings
  • Creating a Pmax Campaign & Settings
  • Demand Gen Campaign Creation
  • App Campaign
  • Shopping Campaign
  • Analyzing Campaign Performance
  • Campaign Optimization
  • Campaign Analysis and Reporting
  • Google Analytics 4 (GA4)
  • Conversion Rate Optimization
+ Meta Ads
  • Introduction to Meta Ads
  • Facebook Page Creation
  • Optimizing Facebook Page
  • Facebook Groups
  • Business Manager & Ad Account Setup
  • Payment Methods, Users & Pages
  • Campaign Types & Objectives
  • Meta Ads Campaign Structure
  • Creating Lead gen campaign & Settings
  • Competitor Analysis
  • Ad Formats
  • Advantage Audience, Customer lists
  • Conversion Tracking
  • Generating Pixel and implementing on website
  • Setting up conversion events
  • Meta Pixel Helper
  • Conversion Campaign Setup & Settings
  • Look alike audience
  • Retargeting campaign basics, structure & setup
  • Messaging Ads
  • Reporting
+ Digital Marketing Strategy
  • Understanding the Product/Service
  • Market Trends & Competitor Analysis
  • Audience Analysis
  • Targeting & Channel Mix
  • Ad Formats and Messaging
  • Identifying Important KPIs
  • Reporting
WordPress Website Designing
  • What is Domain, Sub-Domain & Hosting?
  • Shared Hosting vs Dedicated Hosting
  • Introduction to WordPress
  • Paid themes vs Free themes
  • What are Plugins ? Importance of Plugins
  • How to Customize a Website?
+ Fundamentals of SEO
  • Introduction to SEO
  • Different Types of SEO
  • What is Google crawler/bot ?
  • What is On-Page SEO ?
  • On-page SEO techniques
  • What is Page rank and its importance
  • What is Off-Page SEO? Off-page SEO Techniques
  • Different types of keywords and importance of keywords in SEO
  • Keyword Research & Tools
  • Transactional Keywords & Informational Keywords
  • Title Tag, Meta description, Anchor Links, Header tags
  • What is Local SEO? How it Works?
  • How to Optimize a local business?
  • Google Business Profile (GBP)
  • Importance of Google Reviews
  • GBP Analytics
  • What is a sitemap? Different types of sitemap
  • Page Speed Optimization
  • What is Schema markup?
  • Different types of schema
  • How to implement schema markup?
  • What is structured data? Importance of structured data in SEO
  • Rich snippets, Rich Cards, Carousel
  • What are Broken links?
  • How to find Broken links?
  • Search console: The tool & how to use it
  • What is 301 Redirection? How to implement it?
  • SEO Audit, Competitor Analysis using SemRush
+ Email Marketing
  • What is Email Marketing?
  • Overview of Email Marketing Tools
  • Email Templates
  • Types of Automation in Email Marketing
  • A/B Test
  • Reporting
+ Analytics
  • Introduction to Analytics
  • Importance of Analytics
  • Google Analytics 4 Setup for a Website
  • Real-time Data tracking
  • Consumer Behaviour through Audience Insights
  • Account, Property & Views
  • Custom Reports & Dashboards

STUDENT SUPPORT & MENTORSHIP

We Provide Dedicated Guidance Throughout Your Digital Marketing Learning Journey And Career Growth

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24/7 Learning Support

Learn anytime, practice on real projects, and grow with support.

Unlimited Practice & Revisions

Practice, learn, and improve with support.

LET’S START YOUR CAREER

Ready To Start Your Digital Marketing Journey And Build a Successful Career With Us?